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Frequently Asked questions

Don’t be afraid to ask – we’ll be happy to address your concerns.


Question:

We’re just a small company, without a big budget.  I don’t think we can afford to advertise.


Answer:

We don’t think you can afford NOT to advertise.  The important part is that you are efficient with whatever funds you do have.  Spending a lot of money does not work, if not spent wisely.  Spending when and where it makes sense is the key, even if it’s only a few dollars.


Question:

I manage a cluster of radio stations, I have great ideas on how to make these work, but lack the manpower and time to get it done.


Answer:

We can help.  Be it programming, production, talent, research, sales, coaching or acquiring staff … We’ll work with you to implement your plan.  We can even show you how you can be successful while operating under today’s streamlined budgets.


Question:

I’ve been recently re-assigned to “program” a station with no money and no talent; I think I need some help.


Answer:

We can make you look like a hero my friend.  Let’s get the programming up to par, attract a bunch of listeners and then turn the sales staff loose on the market.  This is gonna be fun!


Question:

Our “product goal” is very complex; we have many levels of marketing and advertising we need to implement.  Radio for sure, TV at some point, the internet somehow, thinking about outdoor, and I’d like to try something new with social marketing.  How are you going to handle our requests?


Answer:

That is all no problem.  CDL MediaWorks has experts it all those categories.  After all, if we can get things done for Wal-Mart, we most definitely can help you.